Start your YouTube career with the tools you’ll need to create YOUR own channel. We’ve compiled the best advice specifically for you!
Table of Contents
- 1. Start Your YouTube Channel Right Now
- 2. Learn How YouTube Works
- 3. Develop a Strategy You Will Actually Follow
- 4. Find Your Niche and Build the Hell Out of It
- 5. Confirm Your Value Proposition
- 6. Invest In the Right Audio Equipment
- 7. Create a Formula With Template Videos
- 8. Learn to LOVE YouTube Analytics
- 9. Verify Your YouTube Channel
- 10. Create an Interesting YouTube Channel Banner
Worry no more if you haven’t created a YouTube channel because you’re intimidated by what it entails. This is the only tool you’ll ever need to realize your video-making ambitions.
To get your YouTube channel off to a good start, you’ll need to know a lot of things — 20 to be exact.
1. Start Your YouTube Channel Right Now
What’s this? Thousands of people are considering launching a YouTube channel right now. My recommendation to you is to start today, whether you’re ready or not. Thousands of creators will launch a YouTube channel and claim your potential audience every day you wait. That’s not what you desire.
It’s fine to be terrified, but don’t allow it stop you from taking action. Today, record whatever you desire. It makes no difference if it never makes it to YouTube. You’ll need practice in front of the camera, behind the camera, and with your editing software. You should also consider whether or not you enjoy filming videos in the first place. That realization comes only after you begin.
2. Learn How YouTube Works
The first video you make is almost certainly going to be terrible. But, hey, at the very least, you’ve created a video! You took the initial step, and in six months, you’ll look back and think, “Wow, that was terrible.” And ideally you can point to a much better recent video.
Don’t forget to learn how YouTube works as your talents improve. There are numerous ways to improve your films, uncover competitors to research, and track your success.
Learn the fundamentals of YouTube first.
The last thing you want to do is make a fantastic video without understanding how YouTube works.
3. Develop a Strategy You Will Actually Follow
It’s beneficial to gain practical YouTube experience.
To make the best game plan, answer the following questions:
- What do you hope to achieve with your YouTube channel? Consider the viewpoint of a viewer. Determine what value they will receive from your material and deliver it as frequently as feasible.
- What is your target market? Consider the age range, gender, and other factors. Also, what are the interests of your target audience? You must know who will be watching your films and what they enjoy.
- What makes people want to watch your content? Just think: There are millions of channels out there. How are you going to set your material apart from the rest? You should not join the current quo, but rather upset it.
- How will you distribute this information? Will you post on a daily, weekly, or biweekly basis? At what time of day will you post videos? Consider when and how often your audience is most likely to watch YouTube to answer these questions. The schedules and habits of a college student and a stay-at-home mom are vastly different.
4. Find Your Niche and Build the Hell Out of It
Downsize your market. Allow me to give you an example. There are too many things to cover if you build a channel with videos on beauty, travel, and vlogging.
Remove all of the “ands.” Because you need to appeal to a specific audience, your channel should focus on one single topic, especially at the beginning.
You can take your subscribers on a journey wherever you want once your channel has developed and you have thousands of followers who love you. However, viewers are first solely engaged in the material. They don’t care about you. It’s a difficult lesson to learn, but it’s critical when you’re just getting started.
5. Confirm Your Value Proposition
After you’ve answered all of the above questions, put everything together in a tidy little package called your value proposition. Your elevator pitch is this. In around six words, tell your audience who you are and why they should watch your videos.
Our value proposition, for example, is “educating your YouTube journey.” That term explains who should subscribe to us (YouTubers, video creators) and why ( learning how to grow a channel). That was accomplished in four words. It’s now your turn.
6. Invest In the Right Audio Equipment
One of the first questions you might have when starting a YouTube account is, “What video equipment do I need?” We feel that your audio should be your first real investment.
This is why. Lousy audio is even more distracting than bad video, and integrated microphones are universally despised. So, if at all possible, invest in a dedicated camera microphone. You can’t go wrong with a Blue Yeti if you’re recording from a computer.
7. Create a Formula With Template Videos
Videos require organization. Consider how you’ll create a show formula for your next project that will serve as a template for all of your films. Every video should have a compelling hook, teaser, or introduction to draw viewers in. You’ll introduce yourself to anyone who is new to your channel at some time. You’ll also need a call to action that encourages visitors to subscribe, as well as the primary portion of your video, which should provide advice or amusement.
It will take time to establish your show formula, and it will change as you progress via YouTube. When you’re watching your favorite YouTubers, keep an eye out for this. Each film has a structure and story behind it, which is why you watch it, no matter how choppy and random it appears.
8. Learn to LOVE YouTube Analytics
Some people are fascinated with statistics. Others despised them. Regardless of which side of the debate you’re on, YouTube metrics are highly useful.
The click-through rate is one of the most important indicators to monitor.
This indicates how appealing your titles are, as well as how clickable your thumbnails are. As you test, keep an eye on the click-through rate for your entire channel as well as individual videos. Every creator’s rate is different, so set your own standard to reach and exceed. Check your present click-through rate, whether it’s two, four, six, or eight percent, to do so. This year, try to increase it by two to three percent. It will attract a large number of people.
Watch Time is the other statistic. In general, the more Watch Time you have, the more likely YouTube will recommend your work. However, just because you make shorter videos doesn’t imply you have to make longer ones. The change may not be well received by your audience.
What I’ll say is that you should make the most of your Watch Time. Examining the audience retention of your video. How does it compare to other videos in terms of whether or not people are still watching? Improve this metric if possible. Having said that, if your average view time is 60%, 70%, or 80%, you’re doing quite well.
9. Verify Your YouTube Channel
Have you yet to verify your YouTube account? This will get you access to the most useful feature on YouTube: personalized thumbnails. How to do it is demonstrated in the video below.
10. Create an Interesting YouTube Channel Banner
Finally, build a channel banner that highlights your value proposition. I’m going to rip out my hair if I see another bland cityscape or rolling hills on a channel banner!